Innovative Leadership

challenge

In the urban regeneration and real estate development, they wanted to be the leaders, by providing an innovative and unique solutions starting from the Saudi market all the way to the Arab world. IN-Design's challenge was to create a brand that represents the company's vision, mission and objectives. We came up with the brand positioning "Innovative Leadership".

Solution

The name we created, RAYSAN, is a name that is easy to pronounce and remember, it has the meaning of leadership as well. The corporate identity was created accordingly with the brand image and visual identity that represents RAYSAN as the sours of life and regeneration.

Brand Identity

The black & white images with the light of RAYSAN logo in metallic gold color, is the style that differentiate the brand visual identity.
Gold background with the logo shades will be used in all their prints.

The emotional look and feel

An emotional direction was chosen on the images selection of the brand, its all revolve around being the source of life and regeneration.