Story of Success

Background

Cadé is a Saudi, Jeddah-based company owned by Abo Al-Jadail. The brief was to develop a new package design for their Blue & Pink cocktail drinks and to make it distinctive in order to stand out on the shelf against competition.

Challenge

IN-Design's challenge was to design a packaging that would standout from competition and look premium.

Solution

We kept the design very simple and introduced the black color for the first time in this category. Also we created a unique logotype that looks international and can be used as a signature for the brand.